}

MatchaJP Selection · Yame, Fukuoka

Organic Yame Hojicha Powder 100g

Certified organic hojicha powder from Yame, Japan, with a warm roasted aroma, gentle natural sweetness, and very little bitterness. An approachable choice for creamy hojicha lattes, baking, ice cream, and Japanese-inspired desserts.

Yame, Japan Organic JAS Certified Warm Roasted Aroma Low Bitterness Latte-Friendly 100g Value Size

Organic Yame Hojicha Powder 100g from Japan

Best for

Daily hot or iced hojicha lattes, evening tea, baking, ice cream, desserts, and customers looking for certified organic Japanese tea with a smooth roasted character.

Why We Recommend This Hojicha Powder

This hojicha powder comes from the same Yame producer behind our Nutty Yame Matcha. Careful roasting transforms the tea into a mellow, comforting powder with a rounded aroma and very little bitterness, making it easy to enjoy even for customers who are new to Japanese tea.

Certified Organic

Produced in Yame and certified under Japan’s Organic JAS standard.

Smooth in Milk

The warm roasted flavor remains noticeable when combined with dairy or plant-based milk.

Made for Everyday Use

The generous 100g pouch is practical for frequent lattes, baking, and desserts.

✓ Grown and produced in Yame, Fukuoka

✓ Warm roasted aroma with gentle sweetness

✓ Generally lower in caffeine than matcha

✓ Finely milled for lattes and recipes

Flavor Profile

Warm and mellow, with toasted and gently nutty notes, a soft natural sweetness, and very little bitterness or astringency. When combined with milk, it develops a round, comforting, dessert-like character. Its roasted aroma also remains noticeable in baking and sweet recipes.

Roasted Aroma ★★★☆☆ Balanced

Sweetness ★★★★☆ Gentle

Nutty Notes ★★★★★ Rich

Latte ★★★★★ Excellent

Baking ★★★★☆ Good

The flavor profile is based on MatchaJP’s tasting evaluation and is intended as a general guide.

Flavor perception may vary depending on preparation method, milk, dosage, and personal preference.

Perfect for Hot and Iced Hojicha Lattes

Creamy hojicha latte made with Japanese hojicha powder

Hojicha powder pairs naturally with milk. Its roasted character remains present without becoming grassy or sharply bitter, creating a smooth and comforting latte. Many customers enjoy it with little or no added sweetener, although sweetness can be adjusted to taste.

Simple Hojicha Latte

1 Add the powder

Place approximately 3g of hojicha powder in a cup or bowl.

2 Mix until smooth

Add about 30ml of warm water and whisk or stir thoroughly.

3 Add milk

Pour in approximately 150–180ml of hot or cold milk and enjoy.

View the Hojicha Latte Guide Easy hot and iced recipes for home

Why Choose the 100g Size?

The 100g pouch is ideal for customers who regularly prepare hojicha lattes or use hojicha in baking. It offers better value per gram than a small trial size while remaining practical for home use.

50 light lattes
using 2g each

33 standard lattes
using 3g each

25 strong lattes
using 4g each

12 baking recipes
using about 8g

Approximate serving counts. Actual usage will vary depending on recipe and preferred strength.

A Gentle Choice for Later in the Day

Hojicha is generally lower in caffeine than matcha and many unroasted Japanese green teas. Its mellow flavor and warm roasted aroma make it a popular alternative when you want Japanese tea without the stronger character of matcha.

✓ A mellow alternative to afternoon coffee

✓ Warm roasted aroma for relaxing moments

✓ Gentle flavor for sensitive palates

✓ Delicious served hot or iced

Hojicha contains caffeine and is not caffeine-free. Exact caffeine content may vary depending on the tea and serving size.

Why Yame Hojicha?

Yame is one of Japan’s respected tea-producing regions. Its climate, tea-growing culture, and careful production are known for creating teas with depth and softness. After roasting, this character becomes a rounded and gently sweet hojicha rather than an excessively smoky one.

Certified Organic and Carefully Roasted

This product is certified under Japan’s Organic JAS standard. The tea leaves are carefully roasted to develop sweetness and aroma, then finely milled into a powder suitable for milk, batters, creams, and dessert recipes.

Product Details

Origin Yame, Fukuoka, Japan

Tea type Organic hojicha powder

Certification Organic JAS certified

Processing Roasted and finely milled

Net weight 100g

Flavor Roasted, nutty, mellow, gently sweet

Recommended for Hot and iced lattes

Also suitable for Baking, ice cream, creams, and desserts

Which Hojicha Powder Should You Choose?

Each hojicha powder has a different strength. Choose organic Yame hojicha for a smooth and gently sweet everyday option, Yamamasa Koyamaen for a premium Uji-produced roasted profile, or Extra Fine 225g for frequent lattes, baking, and larger-volume use.

Organic Yame 100g

Organic JAS certified with a smooth, nutty, and gently sweet character. A balanced everyday choice for creamy lattes, baking, and desserts.

Explore Organic Yame

Koyamaen Hojicha

Premium Uji-produced hojicha powder from the historic Yamamasa Koyamaen tea house. Available in classic Bitter and tea-forward Rich flavor styles.

Currently viewing

Extra Fine 225g

A generous 225g pack of extra-fine hojicha powder for frequent lattes, baking, desserts, and café-style recipes.

Explore Extra Fine

What Is MatchaJP Selection?

MatchaJP Selection is our curated series of Japanese teas chosen for their flavor, quality, producer reliability, price balance, and suitability for international customers.

Organic Yame Hojicha Powder was selected as an approachable everyday tea for customers looking for authentic Japanese roasted flavor, certified organic production, and reliable performance in lattes and desserts.

Frequently Asked Questions

What is hojicha?

Hojicha is Japanese green tea that has been roasted. Roasting changes the fresh, grassy character of green tea into a warm, toasted, and mellow flavor. This product is hojicha that has been finely milled into powder for lattes, baking, and desserts.

What does Organic JAS mean?

Organic JAS is Japan’s official organic certification system. Certified products must meet the applicable Japanese organic production and inspection requirements and may display the Organic JAS mark.

Is this powder suitable for lattes?

Yes. Its roasted aroma and low bitterness pair especially well with dairy milk, oat milk, soy milk, and other plant-based alternatives. It can be served hot or iced.

Does hojicha contain caffeine?

Yes. Hojicha contains caffeine and is not caffeine-free. It is generally lower in caffeine than matcha and many unroasted Japanese green teas, although the exact amount varies by product and serving size.

Can I drink it straight like matcha?

This hojicha powder is not designed to be prepared with water and drunk straight like matcha. For the best flavor and texture, we recommend combining it with milk for a hojicha latte, or using it in baking, creams, ice cream, and other recipes.

Can I use it for baking and desserts?

Yes. The fine powder mixes easily into cake batter, cookies, creams, ice cream bases, chocolate, and other desserts. Its roasted flavor remains noticeable alongside milk and sugar.

How should I store the powder?

Keep the pouch tightly sealed and protect it from heat, light, moisture, and strong odors. Refrigeration after opening can help preserve freshness. When refrigerated, allow the sealed pouch to return closer to room temperature before opening to reduce condensation.

Color, aroma, and flavor may vary slightly depending on the harvest and roasting lot. These natural differences are part of authentic Japanese tea production.

Explore MatchaJP Selection Browse all MatchaJP Selection products

Hojicha (Roasted green tea)

Organic Yame Hojicha Powder 100g – Japanese Roasted Tea