Yamamasa Koyamaen · Uji, Kyoto

Yamamasa Koyamaen TENNOUZAN

A true koicha-grade matcha from Yamamasa Koyamaen. TENNOUZAN marks the beginning of Koyamaen’s authentic thick-tea range, offering concentrated sweetness, deep umami, rich aroma, and almost no bitterness.

Koicha Grade High-Grade Uji Matcha Deep Umami Very Low Bitterness Tea Ceremony Made in Japan

Best for: Authentic koicha, premium usucha, tea ceremony, special guests, meaningful gifts, and customers who want a clear step above SHIKIBU-NO-MUKASHI.

Why We Recommend TENNOUZAN

TENNOUZAN is clearly positioned as an upper-grade matcha for koicha. Compared with SHIKIBU-NO-MUKASHI, it offers deeper sweetness, more concentrated umami, a richer aroma, and an even smoother finish with almost no bitterness.

✓ First true koicha-grade choice in the Koyamaen range

✓ Deep, concentrated umami and sweetness

✓ Almost no bitterness or harsh aftertaste

✓ Best for koicha, premium usucha, and special occasions

Flavor Profile

TENNOUZAN has the depth expected from koicha-grade matcha. Its sweetness and umami feel concentrated, while bitterness is almost absent. Although it can be enjoyed as a luxurious usucha, its true character is best appreciated as koicha.

Umami ★★★★★ Rich

Sweetness ★★★★★ Very Sweet

Bitterness ★☆☆☆☆ Very Low

Usucha ★★★★★ Excellent

Koicha ★★★★★ Excellent

The flavor profile is based on MatchaJP's tasting evaluation and is intended as a general guide. Flavor perception may vary depending on brewing method and personal preference.

Best Enjoyed as Koicha or Premium Usucha

TENNOUZAN is not a matcha we recommend for regular latte or dessert use. It would make an exceptionally luxurious latte, but this grade is designed to be appreciated as koicha or refined usucha, where its sweetness, depth, and aroma can be fully experienced.

Koicha:
Excellent for authentic thick tea preparation.

Premium Usucha:
Beautiful as a rich, smooth, high-grade thin tea.

Tea Ceremony:
Suitable for more formal tea settings and important guests.

Latte:
Possible, but far too premium for normal latte use.

Experience Authentic Koicha

Japanese matcha prepared for tea ceremony

In actual tea ceremony practice, TENNOUZAN and the grade just above it are among the realistic choices used for koicha. Higher grades are usually reserved for especially important tea gatherings, formal occasions, or very special guests.

View Matcha Preparation Guide Simple guidance for usucha, koicha-style preparation, and traditional matcha

About Yamamasa Koyamaen

Yamamasa Koyamaen is a long-established matcha producer in Uji, Kyoto. TENNOUZAN is one of its most important koicha-grade selections and is recommended for customers seeking a serious ceremonial matcha experience.

Why Uji Matcha?

Uji is one of Japan’s most respected tea regions. Its climate, soil, shading methods, and tea-processing traditions help create matcha with deep umami, refined sweetness, rich aroma, and elegant color.

Stone-Milled Craftsmanship

Traditional stone mill matcha production

Traditional stone milling produces an exceptionally fine powder with a smooth texture. For koicha-grade matcha, this softness is especially important because the tea is prepared in a thicker, more concentrated form.

About Matcha Lumps

Small clumps can appear naturally because matcha is very fine and sensitive to static electricity and humidity. For a smoother koicha or usucha, sift the powder before whisking.

Product Details

Product:
Yamamasa Koyamaen TENNOUZAN

Origin:
Japan

Region:
Uji, Kyoto

Type:
Japanese matcha green tea powder

Ingredients:
100% green tea

Additives:
None. No coloring or preservatives.

Manufacturer:
Yamamasa Koyamaen

Recommended for:
Koicha, premium usucha, tea ceremony, special occasions

Find Your Perfect Koyamaen Matcha

From TENNOUZAN upward, Koyamaen matcha enters the true koicha-grade range. These teas are best chosen by occasion, formality, and how special the tea experience needs to be.

SHIKIBU-NO-MUKASHI

Highest-level usucha matcha. Also suitable for light koicha-style preparation.

Explore SHIKIBU

TENNOUZAN

The first true koicha-grade choice, ideal for authentic thick tea and premium usucha.

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SEIUN

A step above TENNOUZAN, often chosen for more formal koicha occasions.

Explore SEIUN

KASUGA-NO-MUKASHI

Premium koicha-grade matcha for deeper, richer, and more formal tea experiences.

Explore KASUGA

View All Koyamaen Matcha

How to Store Matcha

Matcha is sensitive to air, light, heat, and moisture. Keep it tightly sealed after opening and store it in a cool, dry place away from direct sunlight. For the best flavor and aroma, enjoy it soon after opening.

For smoother koicha or usucha, always use a dry spoon and sift the matcha before whisking.

Frequently Asked Questions

Is TENNOUZAN suitable for koicha?

Yes. TENNOUZAN is clearly positioned as a koicha-grade matcha and is recommended for authentic thick tea preparation.

How is it different from SHIKIBU-NO-MUKASHI?

SHIKIBU-NO-MUKASHI is an excellent high-grade usucha matcha, while TENNOUZAN is a clear step up into true koicha-grade matcha.

Can I drink it as usucha?

Yes. TENNOUZAN is excellent as premium usucha, offering deep sweetness, rich umami, and almost no bitterness.

Can I use it for matcha lattes?

Technically yes, but this grade is far too premium for regular latte use. We recommend enjoying it as koicha or premium usucha.

When should I choose TENNOUZAN?

Choose TENNOUZAN for koicha, premium tea ceremony practice, special guests, meaningful gifts, or when you want a clear step above high-grade usucha matcha.

How should I store matcha?

Keep the container tightly sealed and store it away from light, heat, humidity, and moisture. For the best flavor, consume soon after opening.

Natural matcha color, aroma, and flavor may vary slightly depending on the harvest season and production lot.

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TENNOUZAN

Japanese Ceremonial Matcha Green Tea Powder – TENNOUZAN | Yamamasa Koyamaen (Uji, Japan) 150g (5.29 oz)

Japanese Ceremonial Matcha Green Tea Powder – TENNOUZAN | Yamamasa Koyamaen (Uji, Japan) 30g Can (1.06 oz)

Japanese Ceremonial Matcha Green Tea Powder – TENNOUZAN | Yamamasa Koyamaen (Uji, Japan) 100g (3.53 oz)